Brinco Xpress is a parcel delivery company to Cuba. The identity solution responds to a typographic logo typology retouched, where adjustments were made to the typography to implicitly convey the characteristics of the service sold by the company; as the action of jumping in process with the R interfering in the space of the I and the N as that jump already made, giving several readings to the word making the user discover those giños. This message is emphasized with the color changes making a point of emphasis. The selection of the typography was made thinking that it should have round features and ligatures between letters to provide movement and connection between them.
